October 2019
Toyota decentralised & gained market share…
In the 80’s Toyota gained massive market share in the American car market… GM were the major player, but the cars they produced were prone to mechanical failures. The cars Toyota produced were of dramatically higher [...]
Apple created their own market. Can you?
Remember way back. When you heard a great song on the radio. To get it. You had to make a special trip to HMV or a Virgin Megastore. Where you'd end up buying [...]
September 2019
How to avoid becoming a Blockbuster…
To keep ahead of the competition & solve your customers problems, you’ve got to innovate & continually re-invent yourself like Netflix… Back in the day independent video shops had rows & [...]
Small organisations must lean in…
Newbie snowboarders find it hard & uncomfortable to lean in to control their board… Most end up leaning back to start with. They believe it will release the pressure. But all [...]
Can you make yourself different?
What do you make? Make a ruckus… Make a difference… Make disruption… Make certainty… Make peace of mind… Make change happen… Make yourself stand out… …what makes you different? [...]
Dreams really can come true…
How can an illegal immigrant aged 15 go from absolutely nothing (not even being able to speak the language) to become 1 of the world’s greatest brain surgeons? It’s a true story about [...]
August 2019
A great team is essential. Just ask the mafia.
Took a break from reading business 📚 last week. Well thought I had... Decided to slip in the mafia classic. The Godfather. I've watched the movie many times, but never read the original (Mario [...]
How to make your customers sticky…
Have you found a way to make your customers sticky?I don’t mean tying them to a long-term contract with high financial penalties if they want to leave. That’s not sticky that’s hoodwinking them [...]
July 2019
The importance of personal relationships
People relationships are the most important thing for us… When we first meet new customers our team take the time to work out how we can help them solve problems, [...]
Funding nursery places explained…
Today we're with Lisa Kendrick of Mulberry Roots Nursery... Lisa's going to tell you about their nursery & explain the available funding: “Our spacious nursery is located in Haslingden & we offer childcare [...]
Primark played the long game…
Today we lost a true retail pioneer. Primark. Despite having no online presence. Are bucking the high street downturn reporting a 4.4% increase in like for like sales in the 6 months to [...]
June 2019
Printer manufacturers lock out cartridges
Our job is quite simple on the face of it… Helping you save money on your printing technology solution. Without compromising on quality & reliability. Whilst providing total peace of [...]
Do most people buy brands & status?
Why do people buy what they buy? Do you think it's always a logical decision? Like calculating your printer cartridge spend & working out how much you can save by [...]
Picasso pricing & creating demand
Picasso was sketching in Paris by the Seine & a lady asked. ‘Would you sketch me’. Picasso obliged & within minutes the lady had an original Picasso. The lady asked. [...]
Customers love extra benefits…
The aim for any business is to create a product that your customers would love. Isn’t it? It’s hard to get this right & if you take too much time [...]
May 2019
Plan for a successful outcome
Not often do we consider the importance of having a plan in business or everyday life. Most people rely on instinct & react to events in the heat of the moment… This reactionary [...]
Marketing campaigns need measuring
Marketing in a small business is hard… There’s no silver bullet. For us. It’s a matter of trying different things & measuring them to see if they’re profitable. Continuing with [...]
Google AdWords voucher misleading?
Breaking news... The laughs on us. We’ve just fallen fowl to some misleading terms… Yes, I know. It’s time for us to drink our own medicine & practice what we [...]
Simple Honest Service acts as our guide
If you’re like me. You’ll believe life should be honest & fair to all… I know this is fairy tale stuff & was probably instilled in me from a very [...]
April 2019
Can someting be too good to be true?
When something seems too good to be true. It usually is… A couple of years back VW falsely advertised environmentally friendly diesel cars. Before being exposed for using software to [...]
Alton Towers even charge extra…
We've just spent the last couple of days at Alton Towers with an overnight stay in their new star gazing pods. They're a real tight squeeze. A double bed in the back with [...]
Wine making leads to business lesson
An old vineyard owner was on his death bed & called his children to his side. He said. "Children when I've passed, I want you to go out into the [...]
Does an accent matter in business?
Lisa Kendrick is a good friend of mine & owns a children’s nursery school in Haslingden called Mulberry Roots… Today, I was dropping of some replacement cartridges (they get free [...]
March 2019
Is Apple turning into a pear?
So the fight for subscription video on demand (SVOD) market share is really kicking off with Apple TV announcing their advanced intensions... We wrote an artcile about it a couple of months [...]
Even buskers build trust & re-assurance
This lady I know (Alice) is a pretty good guitarist & can hold a note or 2. Don’t get me wrong. Alice isn’t X Factor or The Voice material. But [...]
Can you a Ford not to learn?
You all know who Henry Ford is. Don't you? Yes, that’s right. Ford was the person responsible for making the motor car affordable. But he didn't invent it. Like most [...]
Software platforms & autonomous cars
Making affordable & safe cars is hard. Just ask Elon Musk… Yes. Tesla has just announced the closure of their showrooms. But is it just a money saving exercise or [...]
February 2019
Is it time for a smartphone revolution?
Does the latest smartphone provide value for their over inflated price? The original iPhone was transformative and been the blue print for pretty much all future smart phones up to [...]
Business is changing. Should you too?
Business is changing all over the world & the only thing slowing it down in the UK is our poor bandwidth & connectivity… The UK is ranked a lowly 35th [...]
Certainty is no sure thing…
I’m no business expert. But as a business leader. I do know certainty is needed… We need to be: Certain that we are creating enough sales. Certain that the sales [...]
Want or need? Who’s right?
Is it true, you should let people buy what they want (all the time) & never advise what they need? You probably know by now I read a lot of [...]
January 2019
It’s rains printer cartridges with MY Print Service…
We have spotted a problem for small organisations and primary schools… The printing solutions available are either too expensive or designed for much bigger organisations, with a high cost of [...]
It’s showcase time…
I tried something new at the weekend, which really pushed me outside of my comfort zone... For sometime, I've had a strong belief we need to give something of value [...]
Classroom printing solution saves schools £1,000’s
I think we are all aware that school budgets have been cut in real terms (year on year) since the financial crisis... Back in the day when there was a [...]
Sale of the century…
Here at MY Total Office Solutions it’s a sale day every day! We’re (probably) the only place in the world, where you can buy 1 compatible printer cartridge & get [...]
December 2018
‘Simple Honest Service’ is just not for Christmas
We've being creative this year & designed a Yuletide poem… We’ve written it just for you, as a thank you for your business & for helping us shape our industry [...]
Why business networking works…
The idea of introducing myself to a room full of strangers at a business networking session filled me with dread... The hardest part is getting started. And building [...]
A customer experience can fuel growth
https://myprintservice.co.uk/wp-content/uploads/2018/11/MY-Print-Service-by-Paul-Schofield.mp4 As a customer. Before you decide to try out that new restaurant or buy the latest must have product from a web-store you've never used. Do [...]
Your story is unique. So tell the world…
Story telling is an art form that not many organisations do these days. And when it comes to deciding which company to spend my money with, I'm a sucker for a [...]
November 2018
Need a Fresh Perspective on recruitment fees?
Fresh Perspective help organisations be better at direct recruitment. By collaborating closely with you to build strong relationships, with the aim of being your recruitment partner for the long term. Very passionate about [...]
Can you offer a free assessment too?
Do you use a free assessment in your organisation? The reason I ask is because a free assessment can be a great way to: Lower the defensive barriers Show your [...]
Paul’s happy. A better service for less money…
I'm Paul Schofield and I provide wealth management advice to all types of individuals & organisations in Lancashire & Greater Manchester, through our field based consultants & Burnley based support team. [...]
Which marketing channel should we use?
Choosing the right marketing channel used to be easy for a small organisation. Stick an advert in your local paper and hey presto, people would call & buy your stuff... I don't know [...]
October 2018
Accountant saves cash & gains certainty
Ian Chapman has over 34 years accountant experience. Initially working for practices Burton Oster Bland & Co & Cowgill Holloway & Co. Before branching out on his own for the last 18 years [...]
Are you willing to save your High Street?
I read in yesterdays Daily Mail. Chancellor (Philip Hammond) is considering handing 235,000 small organisations a £1.4 billion tax cut as the government scramble to try to save your high street... The Mail went [...]
Leafleting. Can it work for your organisation?
Have you ever tried door 2 door leafleting or (if you want to be fancy) door drop marketing? Over the last month or so, we've been trialing it to promote our affordable small [...]
Video marketing. Does it really work?
Figuring out where to spend your marketing time and money is a very difficult thing... You need to create content delivered in a format that grabs the interest of your target audience without [...]
Why monopolies ain’t great for the consumer
Business monopolies ain't that great for the consumer. And here's a great example of why. All those who travel by bus (including school & college students) will probably relate to this... We live [...]
September 2018
HEALTH WARNING – DPF produces carcinogenic bad stuff
A couple of weeks ago I wrote a LinkedIn article about the diesel particulate filter (DPF) blocking & costing the consumer £1,000's to fix. And how us diesel vehicle owners have been hoodwinked [...]
Marketing plan. Why should you bother?
I've already got a business plan. So, why do I need a separate marketing plan? Quite simple really. Your business plan won't go into marketing specifics and detail. It will outline your target [...]
Diesel vehicle owners beware…
This article is especially for any organisation or individual with relatively new (within 5-years old) diesel vehicles. Either a car or van, and is based on our own real life experience... Owning and [...]
