Do you have a fanatical focus of doing 1 thing well?
Being known for being great at 1 thing can really make you stand out above your competitors in a crowded market.
✔ Zappos are known for unbelievable customer service.
✔ McDonalds consistently deliver the same quality food & experience
✔ Disney make people happy
✔ LinkedIn connect the world’s professionals
✔ Tesla make compelling electric cars
✔ Google makes the world’s information universally accessible
✔ Greenpeace expose global environmental problems
✔ TripAdvisor helps you plan the perfect trip
✔ PayPal make online payments convenient & secure
But what about you?
What 1 thing can you focus on & stand for in a crowded market?